GREATER THAN Since 2010
2010
GREATER THAN launches as the world’s first coconut water hydration drink for elite athletes.
2016-2020
Discovery of a loyal mom-focused community. Shift to sustainable Tetra Pak.
2021-2023
New nutrient-rich recipe with a suite of vitamins and minerals developed by a new in-house Nutritionist and Lactation Education Specialist with a focus on mom and families.
2024
Brand leadership expanded to include GREATER THAN’s first female president and mom of two, Heather Howell.
2025
GREATER THAN launches with the Goddess symbol – a visual representation of our core values: vitality, health, balance, thriving, happiness, and strength.
Our Mission
To uplift, nourish, and empower moms at every stage of their journey, GREATER THAN creates trusted, nutritious hydration that supports both physical health and the emotional and mental well-being of moms and their families.
Our Vision
GREATER THAN seeks to create a world where moms & families feel empowered, nourished, and unstoppable – thriving with the strength and purpose to live their fullest, healthiest lives.
