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	<title>Comments for Coconut Water | Greater Than</title>
	<atom:link href="http://drinkgt.com/comments/feed/" rel="self" type="application/rss+xml" />
	<link>http://drinkgt.com</link>
	<description>The world&#039;s GREATEST SPORTS DRINK!</description>
	<lastBuildDate>Fri, 22 Oct 2010 03:22:37 +0000</lastBuildDate>
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		<title>Comment on Naming Your Business by Mark Sider</title>
		<link>http://drinkgt.com/2010/09/22/naming-your-business/#comment-31</link>
		<dc:creator>Mark Sider</dc:creator>
		<pubDate>Fri, 22 Oct 2010 03:22:37 +0000</pubDate>
		<guid isPermaLink="false">http://drinkgt.com/?p=401#comment-31</guid>
		<description>We like our name otherwise we would not have chose it.  The feedback has been very positive thus far.  Hopefully you will not let the fact that you don&#039;t like the name in the way of enjoying the great taste &amp; functionality of Greater Than.</description>
		<content:encoded><![CDATA[<p>We like our name otherwise we would not have chose it.  The feedback has been very positive thus far.  Hopefully you will not let the fact that you don&#8217;t like the name in the way of enjoying the great taste &amp; functionality of Greater Than.</p>
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		<title>Comment on Naming Your Business by Mark Sider</title>
		<link>http://drinkgt.com/2010/09/22/naming-your-business/#comment-30</link>
		<dc:creator>Mark Sider</dc:creator>
		<pubDate>Fri, 22 Oct 2010 03:18:48 +0000</pubDate>
		<guid isPermaLink="false">http://drinkgt.com/?p=401#comment-30</guid>
		<description>Ha. Glad u liked it.</description>
		<content:encoded><![CDATA[<p>Ha. Glad u liked it.</p>
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	<item>
		<title>Comment on Naming Your Business by Mark Sider</title>
		<link>http://drinkgt.com/2010/09/22/naming-your-business/#comment-29</link>
		<dc:creator>Mark Sider</dc:creator>
		<pubDate>Fri, 22 Oct 2010 03:18:24 +0000</pubDate>
		<guid isPermaLink="false">http://drinkgt.com/?p=401#comment-29</guid>
		<description>Thanks. Appreciate it.</description>
		<content:encoded><![CDATA[<p>Thanks. Appreciate it.</p>
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		<title>Comment on Naming Your Business by Mark Sider</title>
		<link>http://drinkgt.com/2010/09/22/naming-your-business/#comment-28</link>
		<dc:creator>Mark Sider</dc:creator>
		<pubDate>Fri, 22 Oct 2010 03:17:20 +0000</pubDate>
		<guid isPermaLink="false">http://drinkgt.com/?p=401#comment-28</guid>
		<description>Hey John. Sorry for the delayed response on your comment. Our drink is more expensive because the higher quality of our ingredients cost more.  Plus we are on the same level as the other coconut water brands.  

Coconut Water, Stevia, and Natural Colors all cost a heck of a lot more than artificial fillers.  By no means are we gauging the consumer with our price.  Our margins are thin and we only hope to stay in business.</description>
		<content:encoded><![CDATA[<p>Hey John. Sorry for the delayed response on your comment. Our drink is more expensive because the higher quality of our ingredients cost more.  Plus we are on the same level as the other coconut water brands.  </p>
<p>Coconut Water, Stevia, and Natural Colors all cost a heck of a lot more than artificial fillers.  By no means are we gauging the consumer with our price.  Our margins are thin and we only hope to stay in business.</p>
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		<title>Comment on What makes a great brand? by Mark Sider</title>
		<link>http://drinkgt.com/2010/10/12/what-makes-a-great-brand/#comment-27</link>
		<dc:creator>Mark Sider</dc:creator>
		<pubDate>Fri, 22 Oct 2010 03:11:49 +0000</pubDate>
		<guid isPermaLink="false">http://drinkgt.com/?p=415#comment-27</guid>
		<description>Thanks for reading. Sorry for the delayed response. We were unaware that Wordpress requires approval for comments.</description>
		<content:encoded><![CDATA[<p>Thanks for reading. Sorry for the delayed response. We were unaware that WordPress requires approval for comments.</p>
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		<title>Comment on Naming Your Business by Hockey Forum</title>
		<link>http://drinkgt.com/2010/09/22/naming-your-business/#comment-23</link>
		<dc:creator>Hockey Forum</dc:creator>
		<pubDate>Thu, 21 Oct 2010 00:01:43 +0000</pubDate>
		<guid isPermaLink="false">http://drinkgt.com/?p=401#comment-23</guid>
		<description>This is a wonderful post and may be one that you should followed up to see how things go

A close friend emailed this link the other day and I&#039;m desperately hoping for your next put up. Proceed on the fabulous work.</description>
		<content:encoded><![CDATA[<p>This is a wonderful post and may be one that you should followed up to see how things go</p>
<p>A close friend emailed this link the other day and I&#8217;m desperately hoping for your next put up. Proceed on the fabulous work.</p>
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		<title>Comment on What makes a great brand? by tsanko</title>
		<link>http://drinkgt.com/2010/10/12/what-makes-a-great-brand/#comment-22</link>
		<dc:creator>tsanko</dc:creator>
		<pubDate>Mon, 18 Oct 2010 14:01:45 +0000</pubDate>
		<guid isPermaLink="false">http://drinkgt.com/?p=415#comment-22</guid>
		<description>Wonderful ..thanks a lot for posting a good informitive blog</description>
		<content:encoded><![CDATA[<p>Wonderful ..thanks a lot for posting a good informitive blog</p>
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		<title>Comment on Naming Your Business by MPer</title>
		<link>http://drinkgt.com/2010/09/22/naming-your-business/#comment-19</link>
		<dc:creator>MPer</dc:creator>
		<pubDate>Sun, 17 Oct 2010 03:31:07 +0000</pubDate>
		<guid isPermaLink="false">http://drinkgt.com/?p=401#comment-19</guid>
		<description>1. Nike is related to the products.
2. Your water is really a great product but the name makes no sense. &quot;Hey let me get some Greater greater than Than&quot; ?! or &quot;I&#039;ll have a Greater Than&quot;. Poor choice.</description>
		<content:encoded><![CDATA[<p>1. Nike is related to the products.<br />
2. Your water is really a great product but the name makes no sense. &#8220;Hey let me get some Greater greater than Than&#8221; ?! or &#8220;I&#8217;ll have a Greater Than&#8221;. Poor choice.</p>
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	<item>
		<title>Comment on Naming Your Business by Mark Sider</title>
		<link>http://drinkgt.com/2010/09/22/naming-your-business/#comment-13</link>
		<dc:creator>Mark Sider</dc:creator>
		<pubDate>Thu, 30 Sep 2010 15:39:03 +0000</pubDate>
		<guid isPermaLink="false">http://drinkgt.com/?p=401#comment-13</guid>
		<description>Yes good point Parker. You know you have made it when your brand name is used to describe the entire category.

If you think about it, Gatorade has sort of done that in the sport drink worId. Gatorade spends $300 million a year on advertising so people continue to think Gatorade first.  It is tough to compete against that, but not impossible.

I buy Kleenex, but I am not loyal to the brand Kleenex as I sometimes buy Puffs (yet I refer to it as Kleenex)

Xerox filed for bankruptcy a few years ago and has plenty of competitors, but we still say Xerox even though most copy machines are not.  

I rarely take Tylenol because I don&#039;t find Tylenol effective (Excedrin or Alleve) yet I refer to them as I need to take a Tylenol.

So perhaps people will still ask for a Gatorade, but actually really want a Greater &gt; Than cause they know it is a better product. Or maybe we can get people to say &quot;get me a GreaterAde, you know, Greater &gt; Than&quot;!</description>
		<content:encoded><![CDATA[<p>Yes good point Parker. You know you have made it when your brand name is used to describe the entire category.</p>
<p>If you think about it, Gatorade has sort of done that in the sport drink worId. Gatorade spends $300 million a year on advertising so people continue to think Gatorade first.  It is tough to compete against that, but not impossible.</p>
<p>I buy Kleenex, but I am not loyal to the brand Kleenex as I sometimes buy Puffs (yet I refer to it as Kleenex)</p>
<p>Xerox filed for bankruptcy a few years ago and has plenty of competitors, but we still say Xerox even though most copy machines are not.  </p>
<p>I rarely take Tylenol because I don&#8217;t find Tylenol effective (Excedrin or Alleve) yet I refer to them as I need to take a Tylenol.</p>
<p>So perhaps people will still ask for a Gatorade, but actually really want a Greater &gt; Than cause they know it is a better product. Or maybe we can get people to say &#8220;get me a GreaterAde, you know, Greater &gt; Than&#8221;!</p>
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		<title>Comment on Naming Your Business by Tweets that mention Naming Your BusinessCoconut Water &#124; Greater Than &#124; Coconut Water &#124; Greater Than -- Topsy.com</title>
		<link>http://drinkgt.com/2010/09/22/naming-your-business/#comment-12</link>
		<dc:creator>Tweets that mention Naming Your BusinessCoconut Water &#124; Greater Than &#124; Coconut Water &#124; Greater Than -- Topsy.com</dc:creator>
		<pubDate>Fri, 24 Sep 2010 13:34:14 +0000</pubDate>
		<guid isPermaLink="false">http://drinkgt.com/?p=401#comment-12</guid>
		<description>[...] This post was mentioned on Twitter by Greater Than, Mark Sider. Mark Sider said: New post: How Important Is Your Brand Name? http://fb.me/GLxUgs6J [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Greater Than, Mark Sider. Mark Sider said: New post: How Important Is Your Brand Name? <a href="http://fb.me/GLxUgs6J" rel="nofollow">http://fb.me/GLxUgs6J</a> [...]</p>
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